We recently explored a simple but powerful framework called Pirate Metrics (AARRR) to better understand how people interact with products and services — from first visit to long-term loyalty.
Using an example of a rewards program, the model tracks five key stages in the customer journey:
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Acquisition – How users find you
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Activation – Their first positive experience
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Retention – Do they keep coming back?
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Referral – Do they tell others?
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Revenue – Are they generating value (e.g. subscribing or buying)?
Check out this quick presentation on Pirate Metrics (AARRR) — a simple framework to help you map how users discover, engage with, and stay loyal to your product.